2022

January 31, 2023HST

Washington State Long-Term Care Trust Act: What You Need to Know

The passage of the Long-Term Care Trust Act (HB1087), which becomes effective on January 1, 2022, makes Washington State the first state in the nation to create a publicly funded insurance program for workers. The program will be funded by employees, who will pay taxes through payroll deductions, similar to the Family Leave and Medical Leave plans that were enacted in 2018.

Updated on 1/31/2023

Marketing Materials

December 15, 2022HST

Year-End Wrap Up: Life Insurance Trends of 2022

See who made the cut in our year-end wrap-up! We’ll summarize the top carriers in 2022, top products sold, what worked best in 2022, and the industry outlook for 2023.

November 23, 2022HST

Year-End Wrap Up: Life Insurance Trends of 2022

See who made the cut in our year-end wrap up! We’ll summarize the top carriers in 2022, top products sold, what worked best in 2022, and the industry outlook for 2023. Join us, you may just learn something new so don’t miss out.

November 21, 2022HST

Is Traditional Long-Term Care Still Relevant?

Mutual of Omaha, covers traditional long-term care insurance and where it fits in a field being taken over by hybrid asset-based products and long-term care/chronic illness life insurance riders.

Is the webinar quality low, or fuzzy? Change the quality to high definition by hovering over the video on the bottom right and changing the setting (gear icon) to 1080HD quality.

November 12, 2022HST

Life Insurance Needs Calculator

Our life insurance needs calculator can help you figure out how much life insurance you need.

Figuring out how much life insurance you need is an important task. This calculator can help make the process a little bit easier. It takes into account your income, debts, and other factors to estimate how much coverage you’ll need.

WHAT’S NEXT?

Step 1

Calculate the amount of coverage needed.

The first step is to determine how much life insurance coverage you need. There are a number of factors to consider, such as your age, your health, your income, your debts, and your dependents.

Step 2

Compare life insurance policies.

Once you know how much coverage you need, you can start comparing life insurance policies. There are a variety of factors to consider, such as the type of policy, the length of the policy, the premium, and the death benefit. Check out our Guide to Life Insurance Companies and Policies to get you started.

Step 3

Choose a life insurance policy.

After you have compared life insurance policies, it is time to choose a policy that meets your needs. Be sure to read the fine print and understand the terms and conditions of the policy before making a decision. This is where a financial professional such as an insurance agent or financial advisor comes in to best fit the policy to your needs. If you don’t have a financial professional, contact us and we will be happy to assist you.

Step 4

Apply for life insurance.

The next step is to apply for life insurance. You will need to provide some personal information, such as your name, address, date of birth, and Social Security number. In the best-case scenario, you won’t need to give any more time or energy to the application. In some cases, you may need to get a medical exam including a blood test or urine test in order to get approved for coverage. It all depends on which insurance policy you apply for and how healthy you are.

Step 5

Start paying premiums.

Once you have been approved for coverage, you will need to start paying premiums. Premiums are typically paid monthly or annually. If you stop paying premiums, your policy will lapse and you will no longer have life insurance coverage.

Questions?

There are many different types of life insurance policies available, so it’s important to do some research and determine which type is right for you. If you have any questions about life insurance or would like more information, please contact us. We would be happy to help you find the best policy for your needs.

November 11, 2022HST

Long-Term Care Insurance Awareness Month 2022 Webinar

Long-term care insurance is a much-needed product these days. Watch this pre-recorded meeting with Michael Sato, CLTC®, LUTCF®, FSS, Brokerage Manager, as he reviews a case study to find the right LTC solution.

Download Slides

November 7, 2022HST

Long-Term Care Awareness Month

Long-Term Care Awareness Month allows us to spread the word about the importance of planning for Long-Term Care. The pandemic has certainly reinforced the need for Long-Term Care coverage, especially as it relates to at-home services. Offer clients the benefit of life insurance with the added bonus of LTC. Explore our campaign ideas, packaged marketing resources and more!

Campaign Ideas:

Go Through Your Existing Book of Business.
Most consumers don’t think about purchasing LTC until later in life as they near retirement. This puts the ideal client in their early 50s to mid-60s. Go through your current book of business and identify gaps in coverage — no record of life insurance and/or no record of long-term care, for instance.
Review Standalone LTC Policies to Find Life Insurance Opportunities.
Agree to policy reviews on standalone LTC contracts. This can help you develop conversations with your clients and evaluate the performance of their existing coverage to see if it still meets their needs. If not, you may find a life insurance with a Long-Term Care rider opportunity!
Market Risk Provides the Right Time to Ask Clients About Their Long-Term Care Plans.
Highlight the importance of having insurance to protect against a long-term care event. Clients may now understand the value of protecting their portfolio that’s already impacted by market volatility. Paying out of pocket can further devastate a financial plan.
Talk to Female Clients.
Women have a longer life expectancy than men, outliving men by about five years on average. Many of us will face a long-term care event at some point in our lives. This is especially true for women as they make up the majority of caregivers and recipients of long-term care.

Marketing Materials

November 7, 2022HST

Long-Term Care Awareness Month 2022

What is Long-Term Care Awareness Month?

November is Long-Term Care Awareness Month (LTCIAM), dedicated to making sure your clients and prospective customers are informed about the need for LTC. We’re giving you the tools you need to talk to your clients about long-term care insurance.

Most people think they won’t need long-term care, but the fact is that 70% of Americans over age 65 will need it at some point in their lives. That’s why it’s important to plan ahead and have a policy in place.

We know it can be difficult to think about, but planning for long-term care is one of the most important things you can do for your clients. Our tools make it easy – so there’s no excuse not to get started today. Use our free long-term care planning tools today and work with us this month to help your clients get the coverage they need.

Grab & Go Resources

What You Need to Know about LTCi & Hybrid Policies

Carrier Specific Resources

Mutual of Omaha

Ready for Easier Access to Online Guides and Marketing Materials?

NOW DIGITAL! Product Guide & Underwriting Guide – Find product specific details and all the underwriting parameters you need to know.
The Need for LTCi Video Flyer – Share with any clients considering LTCi.
Cost-of-Care Calculator, Sales Tools & Ideas – Brochures, calculators, collateral and more are linked in this piece.
Social Media Posts – Join our Brokerage Facebook & LinkedIn pages to access our social media posts – content for you to share to producers and consumers!
Webinar – Register to attend our Claims Webinar, where we will share detailed claims statistics and how to use them in sales ideas during Long-Term Care Awareness Month and beyond.

Nationwide

Start talking about LTC during Long-Term Care Awareness Month.

OneAmerica

October 25, 2022HST

Sales Ideas to End the Year

As the year nears its close, it’s not too late for your clients to take advantage of many planning opportunities before year-end. Make sure the wealth they have accumulated is protected and more efficient. There’s no better time for a comprehensive plan review.

Campaign Ideas:

Go Through an Estate Planning Checklist.
Remind clients that even if they think they have a modest estate, it’s still important to plan. Plus, the estate tax exemption may be reduced, which could lead to an increase in estate tax. Having a plan in place also allows clients’ wishes to be honored and lessens legal difficulties. If they haven’t done so, they should engage with an estate-planning attorney as soon as possible to draft trusts and other necessary documents.
Talk to High-Income Earners.
Given the administration’s tax proposals, high-income earners (especially those earning more than $400K a year) may find the income tax benefits of life insurance more appealing than ever. Show them how life insurance can offer cash accumulation potential to generate income-tax-free supplemental income in the future.
Conduct Policy Reviews.
Changes in tax law occur. New and innovative products become available in the life insurance marketplace. Policy performance shifts due to market volatility or interest rates. These are all important reasons to conduct policy reviews.
Generate New Leads.
Host a client appreciation event that appeals to a wide range of interests, such as a charity tournament or family outing.

Marketing Materials

October 7, 2022HST

CIAM Toolkit from Assurity

Here are some marketing pieces from Assurity that can be helpful during Critical Illness Awareness Month!