February is the month of love! What better way to celebrate love than to show it through the gift of life insurance. Financial security is one of the most attractive traits to have in a partner, according to a 2022 Life Happens Study, “For Love and Money.” How can you spark the discussion of life insurance with your clients?
Here are some facts from the 2022 Life Happens Study:
- Majority of respondents agree that they would feel more secure in their relationship if they discussed life insurance with their partner.
- Life insurance ranked the least taboo financial topics to discuss out of wills/end of life planning, taking on each other’s debt, prenup agreements, and joint bank accounts.
- Half of the respondents would talk about wills and life insurance before marriage. Besides marriage, what are some milestones these couples could be experiencing soon that would heighten their need for life insurance?
Help us spread awareness of Insure Your Love during February.