“Are You There to Sell Products or Solve Problems?” with Lincoln Financial Group and Jonah Berger

Tuesday, July 11, 2023, at 10:00 AM

Online Event via On 24

Do you ever present a client with a solution that seems suitable for their situation, only to hear back, “I’ll think about it”?

Asking a client to change their behavior doesn’t always come easy. And often, the more you push, the more they resist. Dr. Jonah Berger has taken a deeper look at the dynamic of turning resistance into change in his New York Times best-seller The Catalyst: How to Change Anyone’s Mind. Join us where you’ll gain new insights into client barriers and the types of actions you can take to help bring those walls down.

All are welcome! Invite your clients, friends, or family, and centers of influence such as CPA’s, Attorneys, Real Estate Agents, Accountants, etc.

Join New York Times bestselling author Dr. Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania, as he shares his revolutionary approach to change. Change isn’t about pushing harder. It’s about removing roadblocks.
During this event, you’ll learn about the five key barriers to change and how to reduce them so you can help your clients overcome their resistance to change – even when the push back is strong.

Watch this clip for a sneak peek!