Sales Ideas to End the Year
As the year nears its close, it’s not too late for your clients to take advantage of many planning opportunities before year-end. Make sure the wealth they have accumulated is protected and more efficient. There’s no better time for a comprehensive plan review.
Campaign Ideas:
- Go Through an Estate Planning Checklist.
Remind clients that even if they think they have a modest estate, it’s still important to plan. Plus, the estate tax exemption may be reduced, which could lead to an increase in estate tax. Having a plan in place also allows clients’ wishes to be honored and lessens legal difficulties. If they haven’t done so, they should engage with an estate-planning attorney as soon as possible to draft trusts and other necessary documents.
- Talk to High-Income Earners.
Given the administration’s tax proposals, high-income earners (especially those earning more than $400K a year) may find the income tax benefits of life insurance more appealing than ever. Show them how life insurance can offer cash accumulation potential to generate income-tax-free supplemental income in the future.
- Conduct Policy Reviews.
Changes in tax law occur. New and innovative products become available in the life insurance marketplace. Policy performance shifts due to market volatility or interest rates. These are all important reasons to conduct policy reviews.
- Generate New Leads.
Host a client appreciation event that appeals to a wide range of interests, such as a charity tournament or family outing.